A website that looks real doesn’t mean the business behind it is real
Online commerce has changed. Here's why the most important question for shoppers is no longer how a website looks.
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Verified brands. All in one place.
Discover Brands You Can Trust
Selected brands from every category, in one place, after the business behind each one has been checked and verified.
Explore Our Brands- Verified Businesses
- See Who's Behind the Brand
- One Place to Discover
Brands in this category: Home
lovesfeet
dysonBrands in this category: Accessories
lovesfeet
Ray-BanBrands in this category: Beauty
Brands in this category: Fashion
Brands in this category: Electronics
Brands in this category: Women
Selected Brands
A curated selection, gathered in one environment.
A Clear Trust Mark
A simple sign that the business behind the brand was verified.
Built Around Trust
A shopping environment designed around trust from the start.
More Transparency
A clearer view of who stands behind each brand.
Some of the brands you'll find
lovesfeet
Home. Fashion. Beauty. And more.
Curated Brands for Every Lifestyle
Instead of searching for random brands through ads, social networks and unfamiliar sites, find them gathered in one environment.
Explore Our Brands
Are you a brand?
Apply to Sell on Proper Market
Join a quality marketplace that connects verification, exposure and marketing to help your brand grow.
PROPER MARKET VERIFIED ✓
The Proper Mark
See the Proper Mark. Know Who You're Buying From.
A brand doesn't simply sign up and start selling. The business behind it must pass a check and verification process before it is accepted.
- What it tells you
- The business behind this brand passed Proper Market's verification process.
- Where you'll see it
- On the brand's page in Proper Market and, subject to company policy, on its official website and digital assets.
- What it doesn't promise
- It doesn't promise you'll love every product, or that a transaction will never have a problem. It indicates the business entity was checked against Proper Market's standards.
Why now
Looking real has never been easier.
AI tools can quickly create brand names, logos, product images, reviews, ads, videos and entire online stores. That's excellent for legitimate businesses, and it also lets unreliable ones look very convincing.
The question used to be
Does this website look professional?
Now the question should be
Who is really behind this website?
Discover. Trust. Shop.
Discover
Find new brands and products from different categories, in one place.
Trust
Understand who stands behind each brand.
Shop
Buy with a higher level of confidence.
Marketplace + Verification + Marketing
From first exposure all the way to purchase
In a regular marketplace, a brand joins and hopes existing traffic brings sales. Proper Market goes out, meets shoppers on the channels they already use and connects them to brands on the platform.
E-commerce
A discovery and commerce environment where brands and products are presented.
Verification
Checking and verifying the businesses behind the brands.
Marketing
Creating demand through advertising, campaigns and exposure on social and digital channels.
Growth
Using the whole system to help brands reach more customers and make more sales.
Value on both sides
For shoppers
- One place to discover selected brands
- More transparency about who stands behind the brand
- A clear, recognizable verification mark
- A shopping environment built around trust from the start
For brands
- A presence in a quality marketplace
- The Proper Market Verified mark
- An added layer of trust with new customers
- Exposure to new audiences
- Marketing activity and paid advertising
- A connection between marketing, exposure and sales
Part of the Proper ecosystem
Trust comes from our DNA
In a digital world, you shouldn't have to rely only on what looks real. You should be able to establish trust.
Proper User
Trust in identity. A platform focused on verification, digital identity and layers of trust online.
Proper Market
Trust in commerce. The same worldview, brought to e-commerce and brands.
From the blog
All articlesWhat the Proper Market Verified mark means, and what it doesn’t
A small mark next to a brand's name can give you meaningful information. Here's exactly what it tells you.
Read articleMarketplace + Marketing: why waiting for traffic isn’t enough
In a regular marketplace a brand joins and hopes for sales. Proper Market is built to work differently.
Read articleFrequently asked questions
What is Proper Market?
A platform for discovering and shopping brands whose businesses have been checked and verified. It combines a marketplace, a trust mark and digital marketing to connect shoppers with real brands and help those brands grow.
What does PROPER MARKET VERIFIED mean?
It means the business behind the brand passed Proper Market's check and verification process. The goal is to confirm that a real business stands behind the digital presence, and not only a site that looks convincing.
Does the mark guarantee the product or the transaction?
No. It doesn't promise you'll love every product or that a transaction will never have a problem. It is a clear indication that the business entity behind the brand was checked and verified against Proper Market's standards.
How can a brand join?
Submit an application through the Apply for Partnership page. The business behind the brand must pass a check and verification process before it is accepted to the platform.
Which categories can I find?
Home, fashion, accessories, beauty, electronics and additional categories.
What do brands get beyond a listing?
Accepted brands can get access to marketing activity designed to bring new customers and increase exposure and sales, including paid campaigns on social networks and other digital channels.
How is Proper Market related to Proper User?
Both are part of the Proper ecosystem. Proper User deals with trust in identity, and Proper Market brings the same approach to commerce and brands.
Apply to join Proper Market
Join a quality marketplace that connects verification, exposure and marketing to help your brand grow.
Apply for Partnership